The Master in Marketing study course will prepare you to be able to align companies to comply with the requirements of customers. The objective will be to clearly position the company so that it can hold its own against competitors. The basis for this will therefore be a holistic marketing approach, in which the correlations between different sub-areas will be merged.  Digitalisation in marketing will also be taken into account.

The study course will be aligned to employees in all sectors, divisions and company sizes, who are employed in marketing and would also like to promote their company with a long-term marketing strategy.

Following on from concluding the Master's study course, you will therefore be qualified for responsible tasks in the marketing sector and know the best methods for reaching customers and retaining their loyalty in the company.

Brief information

Degree Master of Arts (M. A.)
Type of study A career-integrating, attendance study course with a high share of self-study, modular = large options for individual orientation.
Place of study At the DHBW CAS in Heilbronn and other locations from the DHBW.
Course language German
Standard studying time 4 Semesters
Attendance days 64 days. With standard studying period on average 2 -3 days/month (Mon-Thu/Wed or Thu/Fri-Sat) + 1 examination/module (up to eleven dates in total) + 1 kick-off workshop day.
Start of study 1 April (Summer semester) or 1 October (Winter semester).
Tuition fees 16,900 Euros + 300 Euros registration fee