Media and Data-driven Business

Participating in the Master in Media and Data-driven Business study course will enable you to learn how to implement data-driven business models. The study course combines communication, economic and psychological knowledge with a high affinity for data. In conjunction with data analysts and IT experts, the Master's students will therefore work on tailoring products and services precisely to the requirements of customers.

After concluding the Master's study course, you will be able to assess which data is relevant for the implementation of corporate communication and market-related communication and also how you can capture, collect, evaluate and utilise this data.

Brief information

Degree Master of Arts (M. A.)
Type of study A career-integrating, attendance study course with a high share of self-study, modular = large options for individual orientation.
Place of study At the DHBW CAS in Heilbronn and other locations from the DHBW.
Course language German
Standard studying time 4 Semesters
Attendance days 64 days. With standard studying period on average 2 -3 days/month (Mon-Thu/Wed or Thu/Fri-Sat) + 1 examination/module (up to eleven dates in total) + 1 kick-off workshop day.
Start of study 1 April (Summer semester) or 1 October (Winter semester).
Tuition fees 16,900 Euros + 300 Euros registration fee